KC Mishra (KC) is a veteran social innovator and Ashoka fellow, who has 30 years of leadership experience in areas like rural banking, microfinance, agriculture development, education and technology services. An Ashoka Fellow, KC has many certification and accolades under his belt. He is certified in “Innovative Organizational Model of Farmers” from Graduate Institute of Co-operative Leadership (GICL), University of Missouri, is an honorary trustee to Global Knowledge Partnership Foundation (GKPF), and an Advisor to BoP (Base of Pyramid) Hub.
In 2009, KC founded eKutir (eKutir Rural Management Services Private Limited), a socially focused venture engaged in innovating new products, services, and sustainable models of development at the BoP market. While eKutir is inspired by the Hubli Sandbox model philosophy, and is part of Action For India’s (AFI) Vision 2020 project whose goal is to create 20 Hubli type sandboxes by the 2020, it is different, because all its initiatives are for-profit.
Currently operating out of Odisha. It works in three areas: agriculture (Krishi Vikas), sanitation (Svadha), and social finance (One Acre Venture). It also operates a e-commerce venture called VeggieKart. Broadly, eKutir acts as an incubator that validates ideas, tests them in the field, iterates if necessary, and after validation, packages and releases them into BoP markets.
KC decided to choose the Hubli Sandbox model, because he believes that the Sandbox as a concept is a good initiative, that brings together young talent and ideas, where their ideas can be accepted, and they receive the required guidance. Since the Hubli Sandbox has demonstrated success in scaling, he believes, that following the model was a good idea. “Orissa needs good initiatives to create social impact. Lots of youngsters, have ideas, but need a forum to experiment, and need the help of experts take it to field. When AFI wanted to popularise the Sandbox model, I said yes,” says KC. KC has been busy popularizing the eKutir idea in among individuals who have ideas to solve problems of society.
One of the key things that eKutir offers is the strong mentoring, provided by a network of partners including: AFI, BOP Hubs (Singapore), Ashoka group and Headstart.
They have already incubated two ventures. “Svadha was formed when Garima Sahai resigned her job and wanted to do something in social entrepreneurship. Ekutir had a bunch of ideas. We incubated Svadha together and it is doing exceedingly well now,” adds KC. Svadha is a subsidiary of eKutir that works in the area of water, sanitation and hygiene (WASH).
The idea to form VeggieKart came from linking farmers to consumers. They adopted a new design and co-designed innovations, these designs and ideas in terms of product portfolio, price, packaging and last mile delivery solutions were validated in the last mile lab. It is doing really well, KC wants to replicate in India across the globe: already different organizations in Africa and even US have shown interest.
Through Krishi Vikas Initiative, eKutir offers ICT enabled tools to farmers for soil nutrient analysis, seed selection and farmer portfolio management. In addition, they support local farmers by setting up franchises and local hubs, and provide training to local entrepreneurs on agricultural advice and trade information.
The role of partners is very important at eKutir. They have 32 partners including foundations, think tanks, universities and corporates. Some of them include Unilever, National Bank for Agriculture and Rural Development (NABARD), Intel, Ashoka, BoP Connect, BoP Hub, Grameen, Institute of Rural Management Anand (IRMA) and Yunus Social Business.
The impact so far has been encouraging. “With agriculture, we are working with 1000 farmers, and by linking farmers to cities, we are encouraging more than 100 micro-entrepreneurs to sell directly to consumers. In sanitation, we are engaged with 126 entrepreneurs and have built 10,000 toilets so far, that impacts close to 50,000 people: We have touched 20,000 individuals through information and communication technology (ICT) for which we won a Facebook innovation award,” says KC.
eKutir is currently welcoming social entrepreneurs and offers full infrastructure support, human resources, legal advice, mentoring, supply chain support and investment help.
Please contact +91 674 255 5550 (http://www.ekutirsb.com) for more.
This article first appeared on the Facebook page of Action for India.