Monthly Archives: December 2014

PARI—a journal and archive of India’s ‘voiceless’

A screenshot from the PARI website (P.C.- PARI website)

A screenshot from the PARI website (P.C.- PARI website)

By Supriya Kumaraswamy

“This country and this society runs on the labor of very poor people, not on yours and mine,” P. Sainath, the founder-editor of People’s Archive of Rural India (PARI) and veteran development journalist, said at the launch of the website on Saturday.

PARI comes into the picture at this juncture. It tells the everyday tales of the trials and travails of these everyday people. It is an encyclopedia of rural India—or at least is attempting to be one—with an ever burgeoning collection that features audio, video, texts and photos. PARI now boasts of the only collection of its sort, with about 8,000 to 10,000 black and white images of rural India.

While urban India surges forward towards a more easy way and style of living, the ones oiling the wheels of this urban society are often ignored and pushed under the carpet.

However, Sainath said it was not a case of the forgotten poor, but a case of a blind urban India.

PARI hopes to perform a two-pronged role. On one end, it is an archive of India’s so-called dark underbelly that people conveniently ignore and the media doesn’t give due coverage to and on the other end, it functions, in many ways, as a living journal—a diary of-sorts to record the unique experiences of rural India.

The “highly hetereogenic and diverse” rural India is currently in throes of one of the most brutal transformations in history. Some of the most ancient cultures are breaking down, and many of the languages are going extinct.

Rural India, as Sainath puts it, is “a continent within a sub-continent.”

While PARI can be often mistaken for an extension of or something similar to the Humans of New York, the two don’t really have very many similarities beyond an extent.

PARI is attempting to make the people of the country not just aware but also appreciate and educate the back-breaking and herculean efforts made by these very ordinary people of the country.

PARI does not just focus on the rural population. It also focuses and highlights the plight of the rural migrant in the city and what he brings to the table in terms of ensuring the city is in motion.

“I am not trying to speak for them,” Sainath said about PARI. “I am just telling you that they have something to say. Do you want to listen?”

Sainath through PARI is trying to bring into media focus the bottom five percent of India’s population.

In a nutshell, PARI aims to capture the ugly, the barbaric, the beautiful and the to be cherished stories of rural India and its wide diaspora.

Sampurn(e)arth: From Waste Management to Wealth Generation

The Swachh Bharat Abhiyan or the Clean India Campaign has once again brought the issue of cleanliness to the center stage of Indian consciousness. While cleanliness is an issue the bigger challenge is urban waste management that needs a serious rethink. Urban India produces 1 lac metric tonnes of waste, most of which is disposed by dumping (in landfills and water bodies) or by incineration. Even though municipalities incur a huge expenditure on waste management, a staggering 90% of the sector is still unorganized. It is a clear and present danger to the health and well being of all, but mostly affects the refuse collectors and scavengers that have developed their livelihoods from collection and sale of waste materials.

It is now widely acknowledged that waste is an economic opportunity as well as a social responsibility. One enterprise that is taking a novel approach to solve this problem is Sampurn(e)arth. Founded by the enthusiastic troika of Jayant, Rhitwik and Debartha, Sampurn(e)arth provides comprehensive waste management solutions to bulk waste generators such as corporate houses, townships and educational campuses. These three Post Graduates with Masters in Social Entrepreneurship drive the company that is one of the 21 ventures incubated under the DBS-TISS Social Entrepreneurship Programme. DBS Bank India has been an active partner in their journey, moving beyond providing the seed capital to giving a helping hand in strategy and execution.

The name Sampurn(e)arth is apt for the vision of the young company. In Sanskrit, ‘sampurn’ means complete and curiously, ‘arth’ signifies money as well as meaning. The ‘E’ in the name signifies the planet Earth. Thus the name encapsulates the mission of this social enterprise – a for-profit organization pursuing innovative solutions to social problems.

The team strives to provide waste management solutions in an environmentally friendly manner, encouraging recycling, composting and biogas plants. It is a zero waste solution that keeps the environment clean and promotes sustainable development.  In the process the venture is also transforming the lives of the waste pickers and turning them into waste managers.  Sampurn(e)arth  works with Stree Mukti Sangathana (NGO that works for the up liftmen of women waste pickers ) has enabled a change in the lives of many  waste pickers like Maya Khandagale, now a Waste Manager. With waste segregated at source, Maya is involved in its efficient collection, segregation and conversion to manure. However, unlike the waste collectors, it is always an uneasy start for the residents who don’t want to go through the process of collecting dry waste and wet waste separately.

But as Debartha points out, “Sampurn(e)arth would want to evolve as a company which would play a crucial role in changing the perceptions and habits and not only meeting numeric targets.”
It isn’t surprising that Sampurn(e)arth has won accolades at several business plan competitions over the past 3 years. Its most significant win has been at the Global Social Venture Competition 2014 ( organized by the Haas School of Business of the University of California – Berkeley where it emerged as the winner from over 650 entries from 40 countries.

Till April 2014, Sampurn(e)arth has employed 32 people and handled 400 metric tonnes of dry waste and 620 metric tonnes of wet waste from over 50 clients. But these are just tiny steps for a company that aspires to increase its handling capacity to 500 metric tonnes a day and employ 1500 waste pickers, solving the problem of waste through innovation and perseverance.

DBS shares Sampurn(e)arth’s passion for bringing about a social change and improving the lives of those involved in India’s vast unorganized waste management sector. Our unique initiative Portraits of Purpose (PoP), provides you a peek into Sampurn(e)arth and many such organizations building the India of tomorrow.

Watch their story:

To be a part of our initiative, you could write to us at:

This is a guest post by Sheran Mehra – Head Group Strategic Marketing and Communication (GSMC) DBS Bank India